brand - brand engagement, brand development, brand communications

Brandengagement

There’s little doubt that we are living in the age of the brand. But too often brands are seen as the sole remit of Marketing when it’s the people behind the logo who breathe life into the brand. We approach brand from the inside out, not by alignment, prescription or spin but by engagement based upon authenticity, values, behaviours and involvement.

We can help you to:

understand your current brand positioning (brandscape) and the fit between values, behaviours and the physical trappings of the brand

facilitate the vital brand alliance

understand and map stakeholder needs

create and implement a brand engagement programme (brand to life events, communication and involvement plan using a cocktail of media)

develop a measurement system focused on the bottom line

avoid creeping brand death

brand - brand engagement, brand development, brand communications - bring yourself to work, UK

Example

English utility brand nPower merged with the German power brand RWE
We worked with the head of internal communication and top team to:

understand relative brand strengths
appreciate and communicate the benefits of the merger
create a dynamic vision for the future brand
engage employees with the vision

npower has since become a dynamic, challenger brand

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npower Guiness Zurich


There’s little doubt that we are living in the age of the brand. But too often brands are seen as the sole remit of Marketing when it’s the people behind the logo who breathe life into the brand. We approach brand from the inside out, not by alignment, prescription or spin but by engagement based upon authenticity, values, behaviours and involvement. We can help you to: understand your current brand positioning (brandscape) and the fit between values, behaviours and the physical trappings of the brand facilitate the vital brand alliance understand and map stakeholder needs create and implement a brand engagement programme (brand to life events, communication and involvement plan using a cocktail of media) develop a measurement system focused on the bottom line avoid creeping brand death	Example English utility brand nPower merged with the German power brand RWE We worked with the head of internal communication and top team to: understand relative brand strengths appreciate and communicate the benefits of the merger create a dynamic vision for the future brand engage employees with the vision npower has since become a dynamic, challenger brand
home \| links \| what's new? \| contact us